October 3 2026PUT YOUR BRAND IN THE MIDDLE OF THE ACTION
Partner with Bluff to Bar 2026Bluff to Bar is one of the Sunshine Coast’s fastest-growing coastal sporting events. Bringing swimmers, families, spectators and the local community together for an unforgettable morning on the beach.
We’re looking for brands that want to be part of it.
From event sponsorship and naming opportunities to on-the-day activations, sampling and brand experiences, we can create a partnership that puts your business in front of an active and engaged audience.
YOUR BRAND. AMPLIFIEDThe partnership doesn't start and finish on race day.
Bluff to Bar is supported by a significant digital marketing campaign designed to grow the event and give our partners meaningful exposure.
Bring Your Brand To The Beach
Want to create something people actually interact with?
Set up at Bluff to Bar and turn race morning into a brand experience.
Think:
Sample it. Taste it. Try it. Win it. Experience it.
From health, fitness and recovery to food, beverage, tourism, automotive, lifestyle and local businesses, there are plenty of ways to create an activation that adds to the atmosphere rather than simply advertising around it.
Activation spaces of up to 6m × 3m are available through selected partnership packages.
Whether you want to build awareness, get products into people's hands, create an activation people remember or align your business with an iconic Sunshine Coast community event, we'll work with you to build something that fits.
A fast-growing Sunshine Coast Event
451
Participants in 2025
70%
Growth from 2024 to 2025
55%
Sunshine Coast participants
9–70+
Participant age range
From weekend warriors and families to elite athletes competing for major prize money, Bluff to Bar brings together a diverse community around sport, lifestyle and the ocean.
Bluff to Bar is proudly delivered by Alexandra Headland Surf Life Saving Club.
The event helps raise funds for Surf Sports and Nipper programs, supporting athlete development, junior participation and the future of surf life saving on the Sunshine Coast.
So your partnership doesn't just put your brand in front of the community.
It helps support it.
Partner with purpose
Let’s work together.
Got an idea? We'd love to hear it.
Every business has different objectives. We're happy to build a partnership around your audience, budget and goals.
Tell us a little about your business and what you'd like to achieve. We'll get in touch to explore the possibilities.
